There is a lot of preparation that goes into putting out a great blog post. There is the brainstorming, the research, the writing, and everything else that is necessary to get your post ready for the viewing public.
It always feels great once the post is finally published but before you call it a day and pat yourself on the back for a job well done, there are a few other things you need do to ensure that your post will actually be read. In other words, you will need to promote your post a bit and then spend some time interacting with your readers.
In my last post I talked about 3 Things to do Before you Publish a Blog Post, now here is a quick breakdown of what you should be doing you after publish a new post on your blog to ensure you get the exposure you’re looking for.
Use Social Media
Social media is a very effective way to get traffic to your blog post. Make sure you promote your post across all of the social media platforms that you regularly use. There are plenty of platforms to choose from: Facebook, Twitter, Pinterest, Instagram, Reddit, Stumbleupon, etc. The great thing about social media is that when you put your post out there it can be easily shared with others which translates to more eyes on your blog post.
When using Facebook, not only can you share a link to your post on your personal profile or fan page but you can also promote your post in groups. Find a group where your target market is hanging out and make sure that you get your post in front of them. Be sure to read the rules of each group before posting as some groups may not allow you to promote yourself.
Email Your Subscribers
Send them a quick note, or work a link to your blog into your latest mailings and newsletters. Invite your email subscribers to read your post and comment. Start a conversation with them and grow engagement. Also, it helps to let subscribers know that they are welcome to share your post with others who may be interested in the topic. It’s surprising how many people don’t realize it is perfectly fine (and encouraged) to share free content with others.
Keep An Eye On Comments
Last but not least, you want to keep an eye on comments as they come in. Check in a few times per day after you first publish a post so you can reply to comments in a timely manner. This will encourage conversations and more commenting down the road, and that of course fosters the conversation and engagement that is vital to your blog’s success.
Although most of the work of putting out a blog post happens before the post goes live there is still quite a bit to do after you hit the publish button. Following the above tips can help to ensure that your posts get the exposure they deserve.
What is your favourite platform for promoting your blog posts?