What is Evergreen Content?
Evergreen content is any content that you put out there that will still be as relevant in 4 or 5 years as it was when you first put it out there. For example, a blog post about 5 tips for getting more social media followers will probably still be considered useful content even several years after it has been written. Since it will still be relevant a few years later, this is considered evergreen content.
On the flip side a post about the top 5 new trends to look out for in 2017 would not be considered evergreen content. This is because by the time 2018 rolls around there will be a whole new list of new trends to look out for and the article will be outdated and no longer considered relevant.
Why Should You Keep Re-Posting Evergreen Content?
Social Media moves very quickly, and Twitter is a platform that is incredibly fast paced. On average there are about 6000 tweets posted every second. With all of that noise and distraction it is likely that every tweet you put out there will only be seen by about 10% of your audience. This means that in order to get the best exposure for your blog posts you will have to tweet out the links on a regular basis.
How Do We Automate This Process?
Of course the process of manually going into your Twitter account everyday and tweeting out all of your old blog posts at regular intervals would be a full time job. The good news though is that there are many tools out there that can automate this process, I use one called Tweet Jukebox.
With Tweet Jukebox you simply fill your jukebox with the content you want tweeted, determine the frequency of the tweets, and the content will be tweeted out based on the schedule you set. See a screen shot of the scheduling page below.
The best part is you don’t have to worry about constantly refilling your queues like you do with other scheduling tools because the content in your jukebox will continue to be shared over and over again until you remove it. Also you do not need to worry about the same tweet going out too often because under the options tab you can set how many days must pass before a tweet can be re-posted.
Tweet Jukebox can help with more than just blog posts. You can add any content to your jukebox that you want shared over and over again. This can include inspirational quotes, cool images or any other content you would like shared more than once.
You can even use it for temporary situations such as a sale or promotion you have going on. You can add the temporary tweets to your existing jukebox and delete them once they are no longer needed or set up a separate jukebox for temporary content (you can set up 2 jukeboxes with the free plan) and turn of the jukebox once you are finished with that content.
It is important to contine sharing your evergreen content not just for your followers who might of missed it the first time but also for the new followers you pick up along the way. Automating this process will help save a lot of time and hassle.
What are some of your favorite social media automation tools?