My kids and I had a terrific summer filled with fun and excitement. As great as the summer was I am not too sad that it is over because now my kids are back in school.

This particular back to school season is especially exciting for me because it is my son’s first year of school (he is in junior kindergarten), my daughter’s first year out of kindergarten (grade 1) and my first year of having both kids in school.

What Does This Mean?

Since both kids are in school full-time I will now have more time to focus on stepping up my content marketing game. I plan to make content with useful online marketing tips and tricks on a regular basis.

One major change I am planning is making more video content. I have been afraid to make that leap over to video because the thought of going in front of the camera makes me very uncomfortable.

I know that there are ways of making videos without actually appearing in them but I don’t think it has the same impact. Showing yourself on video helps to build trust a lot better than just showing your computer screens or whatever the case may be.

I have done 2 live Periscopes before and it was incredibly nerve wracking but I will keep doing them because I know that the more I do it the more I will get used to it. Practice makes perfect as they say.

Who Will Benefit From This Content?

No matter what kind of business you are in marketing can play a big part in your success, and in this day and age online marketing is increasingly important. Ideally it is best to hire a professional to handle this area of your business but what do you do if there is no room in the budget to hire someone?

My content will be designed to help those who are in this exact situation. I would like to help those who have little to no online marketing knowledge and want to learn how to grow their business on a shoestring budget.

What Topic Will be Covered?

I plan to cover a variety of online marketing topics including (but not limited to): WordPress, Blogging, Social Media Marketing, Email marketing, SEO. I will cover as many areas as possible but I will but I will definitely blogging quite a bit about my 2 favourite platforms, WordPress and Twitter.

WordPress is a really great platform to use to set up a website easily and affordably but a lot of people struggle with this platform. I come across a lot of wannabe bloggers who are being held back by there inability to set up a website or hire someone to do it for them.

I plan on creating WordPress tutorials to help anyone learn to set up a basic site using WordPress. Trust me, it’s not as complicated as it looks.

Twitter is my favourite social media platform and when used correctly it can be a very powerful marketing tool. I feel that Twitter gets overlooked by a lot of people because it can be overwhelming at first glance.

I am hoping that my Twitter tutorials will be so good that they will encourage those who have given up on Twitter to give it a second chance. 

Any Questions?

I am definitely looking for suggestions for future blog posts so if you have any online marketing questions or concerns feel free to contact me or leave your question in the comments section. I look forward to providing you with some great content that will help you grow your business.