Digital Marketing Services
What is Digital Marketing?
Digital marketing is the process of promoting a businesses products and/or services using electronic media. The digital marketing landscape is growing rapidly which means that it will only get harder and harder for businesses that do not have a strong online presence to get noticed.
Why is Digital Marketing Important?
Not only will digital marketing help your business to get noticed online but it will also help you to build trust and credibility with your target audience.
Ready to Make Your Business Grow?
Are you ready to find out how digital marketing can help your business grow? Contact me to discuss your individual business needs. I can help you grow an online brand for your business that people will love. I will accomplish this by using a variety of methods including:
Social media is a very cost effective way to gain exposure for your business. I offer a wide variety of social media marketing services that will help you stay competitive in today’s marketplace. Social media marketing services offered include:
- Social Media Marketing Strategy: Before you can start promoting a business online you must first develop a solid plan. It is important to determine what your marketing goals are so that you know how best to deliver your message to your audience. I can help you come up with a social media strategy that will help your business stand far ahead of the competition.
- Account Setup and Optimization: It is important to ensure that your social media profiles are optimized with the keywords that potential clients may use when searching for products or services. This will help to ensure that you will be found by the very people who are looking for what you have to offer.
- Posting and Scheduling: Social media moves very quickly and in order to stay top of mind it is important to keep up with a consistent posting schedule. I can use scheduling tools to ensure that you will have a steady stream of posts ready to go out on all your social networks. I will also ensure that your content is posted at the times when your audience is the most active.
- Community Building: When getting started with social media marketing one of the biggest hurdles is growing an audience. It can take some time and effort before you start gaining momentum. I can put a strategy in place that will help you build up a community of targeted followers for your brand. I can also help you build a relationship with your followers by ensuring that all of their interactions with you are acknowledged.
- Social Media Analytics: Keeping an eye on the analytics is essential in order to determine what is working and what is not working with your social media campaign. I can help you keep track of your social media activities and make tweaks to your social media strategy based on the analytics. This will help to ensure that you get the maximum return on your investment possible.
Email marketing is a really great way for keeping in touch with customers between purchases. This way you can be sure to stay top of mind for next time they need something from you. When done effectively email marketing can help to generate additional revenue for your business. Email marketing offered services include:
- List Bulding: You have probably heard before that the money is in the list, but that is only if you targeted subscribers who are interested in what you are offering. I can develop a list building strategy that will to attract more targeted subscribers to your list.
- Proffreading and Editing: Need an extra set of eyes to look over your emails before sending them out? Let me help with that. The last thing you need is for a silly typo to take away the credibility with your audience that you are working so hard to build up. I can make sure that every email is perfect before being sent out to your list.
- Newsletter Scheduling: How often should you email your list? If you email them too often you can annoy them, not often enough and they can forget about you. I can help develop a schedule for emailing your list that will be just right for your audience. I will make sure that each email gets sent out on time every time.
- Autoresponder Setup: Do you have a series of emails that you want sent to your list at a specific interval? I will set up your emails in an auto-responder so that they will go out automatically at the interval that you specify.
- Data Analysis: I will monitor all of your email campaigns and use the data to gauge how well the campaigns are performing. I will then be able to determine if the email marketing strategy is working or needs some adjustments.
Content marketing is the process of creating and sharing content that is useful and valuable as a method of attracting new customers to your business. Content marketing is extremely important as it helps you to build authority with potential customers. It also helps for search engine optimization (SEO) purposes as Google like it when you consistently produce new content. Content marketing services offered include:
- Content Strategy: Content marketing is not about just sharing any kind of content, you have to ensure that the content you share is helpful to your audience. To determine the best kind of content to share you will first need to understand the needs of your audience. I will help you figure that out.
- Content Curation: Not all of the content you share with your audience needs to have been created by you, it is a good idea to share links to blog posts, videos, inspirational quotes, or anything else that is relevant to your audience. I will help you find engaging content from around the web that you can share with your audience.
- Editing/Proofreading: Make sure all of your content is perfect, I can provide an extra set of eyes to make sure that everything you put out there reflects your brand positively. I will make sure that you are always putting your best foot forward.
- Performance Measurement: After putting a content marketing strategy in place it is important to make sure that it is fulfilling the goals that you set. I will analyze the engagement that your content receives in order to determine what is working and what needs to be changed.
Search engine optimization (SEO) is a great way of to be found by the very people who are looking for what you have to offer. There are several factors that are included in SEO such as:
- Keyword Research: SEO starts with keyword research and this is a very important step. Before your content can be optimized you first need to determine which keywords will be best to optimize it with. Ensuring that your site is optimized with the most effective key words possible is the best way to ensure success.
- Onsite SEO: I will ensure that the content on your site is fully optimized with the appropriate keywords to increase your chances of being found. In addition I will also ensure that the meta and title tags for each of your sites pages are fully optimized as well.
- Local SEO: Are you looking for customers who in your own backyard? I will use local SEO tactics to ensure that you are found by the potential customers who are in your desired location.
- Off-Site SEO: SEO is not just about the content that you publish on your main website, search engines can also the index the content to post to any other platform on the web. I will ensure that all of your platforms are optimized for maximum results.
- Link Building: I will help you obtain good quality back links that will help your rankings in the search engines.
Running a successful blog is a lot of work for just one person. There is a lot more to it than just writing a fantastic article every now and again. Let me handle the details of maintaining your blog for you so that the only thing you only need to concern yourself with is coming up with some great content. Blog management services offered include:
- Blog Setup and Design: Before you can start publishing posts to your blog you need to have a professional looking website. I will design a website for your blog that will help you stand out.
- Audience Engagement: Your audience is the most important part of your blog. Without them you wouldn’t even have a blog at all. I can help you keep up with comments and messages from your audience and make sure that every interaction they make with you receives a reply.
- Scheduling: One of the best ways to ensure blogging success is to publish new posts on a consistent basis. I will create a schedule for your blog that will ensure that content is being created and posted to your blog consistently.
- Promoting: I will promote your blog posts on various platforms in order to generate traffic and new subscribers to your blog.