As I mentioned in a previous post, it is important to follow as many people as possible when trying to gain more followers on Twitter. The problem though is that only a small percentage of the people you follow will end up following you back so without proper account management you will end up following way more accounts than you have following you.
This is a problem because Twitter has strict limits in place on how many accounts you can follow in a day and these limits are based on the size of your following and your followback ratio (number of accounts you are following vs. the number of followers you have). Not adhering to these limits will result in the suspension of your account so it is very important to stay on top of the numbers.
How Can You Manage Your Unfollowers?
Twitter is really great at notifying you whenever you get a new follower but they don’t show you who unfollowed you or anyone who isn’t following you back. There are many tools out there you can use to track this information, I use one called Unfollower Stats. This tool will show you your recent unfollowers, the accounts that you follow that don’t follow you back, as well as the accounts that follow you that you don’t follow back. You are then able to follow or unfollow as necessary right through the application. Check out this brief demo video.
Unfollower Stats also has a copy following feature where you can put in the user name of anyone who has a following similar to the one you are trying to build and it will bring up everyone who follows that person. You are then easily able to follow those people. This is a really effective way to get some new targeted followers to your account.
Why Use Unfollower Stats?
There are plenty of other tools out there that pretty much have the same features as Unfollower Stats. The thing though is that most of those tools have a free version and a paid version and there are usually a lot of limitations in the free version. Unfollower Stats is 100% free with no limits whatsoever. You can make a donation if you are feeling generous but there is no obligation to do so.
This is just one of the tools I use to help me manage my Twitter account. In future posts I will be talking about some other tools I use that have helped me grow my following. What is your favourite Social Media management tool?