How Using Popular Hashtags on Twitter Can Increase Your Exposure
It is common practice to include hashtags whenever posting something on social media. All of the major social media platforms support the use of hashtags but they are most commonly used on Twitter and Instagram.
When used strategically, hashtags have the power to give your posts a lot more exposure than they would get otherwise. The following tips will give you an idea of how you can use hashtags to get more exposure to your tweets on Twitter.
What is a Hashtag?
A hashtag is basically a keyword or phrase that when added to your tweets will help people to find them. The main element of the hashtag is the hashtag symbol (#), also known as the pound sign, which goes in front of the keyword or phrase. For example: #keyword, #keywordphrase.
Why Use Hashtags?
The reason why it is a good idea to add hashtags to your tweets is because the hashtags will help your tweets get discovered by the very people who are looking for that information. For example, I frequently add #digitalmarketing to my tweets since I tweet a lot about digital marketing. By using this hashtag it ensures that anyone who does a search in Twitter for #digitalmarketing will find my tweets.
What this means is that your tweets will be able to reach people who are interested in your subject matter regardless of whether or not they follow you. Hashtags can definitely help you get found by the very people who want what you are offering.
How Many Hashtags per Tweet?
You have the ability to include many hashtags on a single tweet. The only real restriction is with the character limit that is set by Twitter. Personally, I use only about two hashtags per tweet but you can definitely use more if you feel that it is necessary.
One important thing to keep in mind though is that too many hashtags could make a tweet look too cluttered. This is especially true if you are tweeting out a link since the hashtags and the link will be the same colour. It could be very hard for some people to find the link in a sea of hashtags so they probably won’t even try. If you want your links to be front and center in your tweets, it is probably a good idea to use fewer hashtags.
Use Trending Hashtags
A really effective way of using hashtags to get noticed is to take advantage of hashtags that are trending. There are always a new set of trending hashtags that are displayed on the Twitter home screen everyday. By using hashtags that are trending with your tweets you will definitely be able to get your tweets in front of people who you might not otherwise have the opportunity to reach.
There are also fun little holidays that come up like International Ice Cream Day, International Hot Dog Day, etc. The hashtags for these holidays are always trending so it is a good idea to take advantage of this. By putting out a tweet that includes the hashtag #internationalicecreamday when this hashtag is trending could definitely get you your tweets in front of a lot of people and and get yourself in front of people and get you more exposure as well.
Make Sure it is Relevant
When using trending hashtags in your tweets it is important to make sure that whatever you are posting is relevant to the hashtag you are using. Since tweets with trending hashtags usually get more views there are some people who will use the trending hashtag even when the tweet is not relevant just to get more eyes on their tweets.This is not a good idea as you tweet will most likely get ignored if it is not relevant.
For example, it wouldn’t be appropriate to use a hashtag for International Ice Cream Day to promote your your business, unless of course you are in the ice cream business and the tweet is relevant to that hashtag. Using a trending hashtag with a tweet that is not relevant to that hashtag might seem like an easy way to get more eyes on your tweets but you will not get the kind of results that you are looking for.
Create a Branded Hashtag
Another strategy with using hashtags is to create your own branded hashtag for your business. For example, I could use the hashtag #myassistantbecky with tweets regarding my business. This is a very effective way to build a brand recognition and to keep up with what other people are saying about your brand.
Before creating your own branded hashtag it would probably be a good idea to do a bit of research first and make sure that the hashtag you want to use isn’t already being used by someone else. This is especially important if the hashtag you want to brand is a phrase or a slogan and not your actual business name.
You can easily do a quick search in Twitter and see if anything else has been tweeted with the hashtag you want to use. If you do a search and find out that no one is using the hashtag then you are good to go.
If you are not currently adding hashtags to your tweets I hope that I have given you some reasons to reconsider and start using them. Maybe take some time to find out what some of the popular hashtags are for your industry and start using a few to see what happens. I am sure that if you incorporate hashtags with your tweets on a regular basis you will get more exposure to your Twitter account.
If you liked this blog post please post a tweet on Twitter with the hashtag #myassistantbecky and let me know what your biggest takeaway is. In my next post I will be talking about some of my favorite tools that I use to help manage my Twitter account, stay tuned for that!