How to Use On Page SEO to Optimize your Web Content

On Page SEO

On page SEO is an important part of the Search Engine Optimization process. In this blog post you will learn some tips on how you can optimize your web page content for the search engines.

What is On Page SEO?

On page SEO is basically the practice of making sure that all the content on your web pages are optimized for the search engines. This is how the search engines are able to determine whether or not the content that you have on your web pages are relevant enough to show up in the search results.

Mention the Keyword

One good on page SEO tip is to ensure that you mention your keyword within the first 150 words of the web content. For example, if you were writing a blog post about digital marketing it will be a good idea to ensure that the keyword digital marketing appears within the first 150 words of the blog post.

Keywords in the Header Tags

Another thing to remember is to make sure that the keywords are mentioned within the h1 and h2 tags of your content. The h1 tag is usually the title of the web page or the title of the blog post. The h2 tags are the subheadings within the content. Each section of the content might have its own subheading so ensuring that the keywords are within the subheadings as well is definitely good practice.

Keyword Frequency

Another thing to consider is keyword frequency. You want to make sure that you mention the keyword throughout the content a reasonable amount of times. While it is a good idea to mention they keywords several times you also want to avoid keyword stuffing. Keyword stuffing is the practice of mentioning the keywords way too many times.

A good rule of thumb to keep in mind is that if it is a natural place for that keyword to be then it is okay.  However, if you are putting in the keyword just for the sake of putting in the keyword then it is probably on on the lines of stuffing. Make sure that the keyword is present throughout the content while making sure that it makes sense for the keyword to be mentioned as many times as you have mentioned it.

Links

Another good on page SEO practice is to make sure that you have links in your content. These could be either internal or external links. An internal link is a link to another blog post or another web page on your site, an external link is a link to another website that has content that is related to whatever topic it is that you’re discussing on your on your web page.

URLs

Another factor to consider is with URLs. With the URLs of your web pages it’s a good idea to keep them short, you should also try and make sure that the key word is is within the URL. For example if one of your blog posts has a long title, the URL for that post might be pretty long as well. This is because the URL of the post is usually the same as a title.

It is good practice to shorten the URL by taking some of the words out while making sure that the keywords are the ones that you leave in. For example, the title of this post is “How to Use On Page SEO to Optimize your Web Content”, but I shortened the URL to
“http://myassistantbecky.com/on-page-seo-optimize-web-content/” instead of “http://myassistantbecky.com/how-to-use-on-page-seo-to-optimize-your-web-content/”. The new URL is shorter and the keywords are still present.

Meta Description

Another factor to consider is with the description tag. The description is where you describe what the content on the page is all about. The description will be read by the search engines in order to determine the relevance of the content, but the description can also be read by people. It is important to make sure that with the description contains the keywords in order to satisfy the search engines but is also enticing enough so that people will want to click on on your link.

Quality Content

The last on page SEO tip I will mention is to make sure that you have quality content. Make sure the content long enough and that your keywords are within the content so that the search engines will know what the content is about. Writing content that people are searching for is the best way to to rank within the engines. You can Figure out what people are searching for during the keyword research step of the SEO process. 

 

Conclusion

On page SEO is a vital step in the SEO process and should be considered a top priority. By ensuring that your web pages are optimized it increases the chances of appearing at the top of the search engine results which means increased visibility for your website and your business.

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