How to Set Up and Optimize Your Twitter Profile

Before someone makes the decision to follow you on Twitter they will usually take a brief moment to look at your profile in order to get an idea of what you are about and what type of content they can expect from you. For this reason it is important to have a profile that is optimized and complete.

If your Twitter profile is not properly optimized you may end up missing out on a lot of potential followers. Is your Twitter profile optimized for success? Check out these tips to find out.


One of the main elements of the Twitter profile is the bio. As you can see in the picture below you have the ability to put in your location and some other details.

There is a spot for you to put a link to your website but you can also type an additional link into the bio area. This way you are able to promote another link in addition to your website, like an affiliate offer or a squeeze page for example.

It is a good idea to try and keep your bio short and simple. Just give a brief explanation of what it is you do, who you do it for, and what benefits you offer. If you take a look at my bio for example, you will see  a brief description of what I do, who I do it for, and how they benefit.

You can also throw in a personal detail about yourself if you want, but if you’re setting up your Twitter account mainly for business purposes it is important to try and stay as professional as possible and not get too personal.

Hashtags in Bio

One practice that is popular on Twitter is adding hashtags in the bio area, people do this to increase their chances of showing up in the results when someone searches for that hashtag. Even though this is something that is commonly done, I think that it is probably better to avoid doing this.

This is because when someone clicks on a hashtag in your bio it will lead them to another page and away from your profile (unless of course it is your own branded hashtag).

Instead of using hashtags in your bio you could simply just use the keywords because the keywords themselves can also get picked up in search even without the hashtag.

Profile Picture

Another important part of the Twitter profile is the profile picture. It is important to use an actual photo of yourself for the profile picture and not just a picture of your logo even though the account is for your business.

This is especially true if your business is a 1 person operation. These days people want to connect with the person behind the brand, they want to see who the person is that they are actually gonna be working with.

For this reason it is important to be the face of your business and highlight your own picture on your Twitter profile.

Another thing to note is that if you use multiple social media networks it’s a good idea to use the same picture across all of the platforms just to keep things consistent.

Cover Photo

The final part  of the Twitter profile is this cover photo right on top. The cover photo is a good place for displaying a logo or a tagline. It’s a good place for displaying any affiliate offers or for talking about the offer that is being extended in the additional link in your bio (if you have one).

The cover photo is a good place to put some additional information or you can just simply put up a picture that looks good and use that space for making your profile page look pretty.


These are the 3 main parts of the Twitter profile that should be completed. By ensuring that your profile is complete you increase the likelihood that someone who is interested in the kind of content you are offering will follow and engage with you.

If you have any questions or comments or need help setting up your Twitter profile feel free to contact me, or as always, you can reach me on Twitter.

Stay tuned for my next post where I will be sharing some tips and strategies on how you can build your Twitter following. I will show you how to attract targeted followers who will be interested in your message and what you are offering. Definitely stay tuned for that!

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