My Favourite Twitter Marketing Automation Tools
Twitter is a very fast paced social media platform that requires a consistent posting schedule. In order to stand out from the crowd it is necessary to post about 15-20 times a day. It is very difficult to keep up with that kind of posting schedule without some sort of help. The good news is that there are tools that you can use to help automate the process. Stay tuned to find out which automation tools I use to schedule my posts.
When Not to Use Automation
Automation can help you save time on social media but not all automation is good automation. For example, your interactions with your followers should not be automated. It is important to have genuine interactions with everyone you make contact with. Social media, after all, is all about building relationships with people. How are you supposed to do that if you automate your interactions?
I get a lot of automated direct messages on Twitter saying things like “thanks for following me now check out my (insert product or service here)”. Any person who receives a lot of these automated messages will eventually start ignoring them. This is why it is probably not the best idea to use automation for these kinds of purposes.
Changes to Twitter Rules
Recent changes to the Twitter rules have changed the way a lot of automation tools work. If I had done this post about a year ago I would definitely have had more tools to talk about. Since the rule changes a lot of tools have either gone obsolete or have had to change their functionality significantly.
The three tools that I will be talking about in this post are Buffer, Hootsuite and Recurpost. You can use all of these tools to schedule your posts for most of the major social media platforms not just Twitter. What these tools do is allow you to add your posts to a queue a to be posted throughout the day. This makes keeping up with Twitter’s demanding posting strategy a lot easier.
When adding the content to the queue you have the option of deciding what time the posts should go out You can allow the system to pick the best time. This will ensure that your posts get maximum exposure.
Scheduling tools help to save a lot of time as you don’t have to worry going into Twitter throughout the day just to post. You also don’t have to worry about having a whole bunch of posts being posted at the same time. This ensure that you are not overwhelming your audience or overwhelming yourself by trying to keep up.
With Buffer you can save up to 10 social media posts in each queue under the free plan. One cool thing with Buffer is that with the Buffer Chrome extension you have the option to buffer your retweets.
Hootsuite is very similar to Buffer except you can have up to 30 posts in your queue under the free plan instead of just 10. Having that extra space in a queue is very important when posting on Twitter.
Before some of the Twitter rule changes that I mentioned above Recurpost was a tool that you could use to keep posting your evergreen content over and over again.
Since the changes you are no longer able to post the same tweet more than once so Recurpost had to change how they worked. So now instead of having the queue cycle over and over again automatically, it will only cycle once. If you want the same content to be posted again you would have to add a different variation of the tweet.
The best thing about Recurpost is that you can keep up to 100 posts in your queue under the free plan. I love this because I am able to use this one tool to schedule my posts for the whole week which saves me a lot of time.
These are the tools that I use to help Schedule my Twitter posts. What are some of your favorite social media automation tools? If you have one that you would like to share with me feel free to leave that in the comments, I am always on the lookout for new tools.
Be sure to stay tuned for my next post where I will be talking about how you can use Twitter lists to stay organized.